Bona Fide Knitwear is a hypothetical knitting business I created whose mission is to create comfortable, affordable, and sustainable handmade knitwear for women of all ethnicities, body types, and walks of life. All the knitting materials used to create the knitwear are locally and ethically sourced, and the wide variety of clothing styles encourage women to experiment and get creative with their personal styles.
While the clothing styles are all unique, the pieces themselves are classic closet staples. The branding for Bona Fide Knitwear reflects this elegance
as well as a sense of femininity with a warm neutral color palette and clean typefaces so as to not overpower the products being sold. I designed this brand specifically as a business I could start in the future because I love to crochet in my free time!
as well as a sense of femininity with a warm neutral color palette and clean typefaces so as to not overpower the products being sold. I designed this brand specifically as a business I could start in the future because I love to crochet in my free time!
